Building a Fashion/Beauty Brand via Social Media

Click the image for our complete presentation!

Click the image for our complete presentation!

Last Monday, I had the opportunity to present the research and  information my group and I have accumulated throughout the semester. Our presentation, “How to Build a Fashion/Beauty Brand via Social Media,” focused on how brands engage with fans and consumers on various social media platforms, and which they found most effective. We had the opportunity to speak with brand managers for OLAY and Pantene Pro-V, as well as the famous DKNY PR girl and jewelry designer, Jennifer Zeuner. Throughout our presentation, my group members and I were tweeting facts about the presentation, re-tweeting people who  were joining the conversation and answering questions in real-time all with our hashtag, #EVOLVEcomm. This was the first interactive presentation I’ve ever done, and I enjoyed it more than i thought! Interacting with the audience via social media as my group members and I were presenting was exhilarating and made our presentation more conversational, rather than a one-way, formal presentation. For a more comprehensive look into our presentation, please click the photo above to view our Slideshare!

Other than the interactivity of the presentation, another thing that differentiated this presentation from others was the way our research was organized. We used a tool called, Pearltrees to organize our research and content and categorized them into different topics and slides. Pearltrees is an excellent tool to use for group projects because all members have access to the account and you have the ability to share your content with other group members. If you haven’t used Pearltrees yet, I encourage you to try it for a group project! In addition to Pearltrees, we used LinkedIn, Google+ and our team’s Facebook group to collaborate and exchange new content and research. The image below is  linked to my group’s pearltree consisting of all the content we used for our presentation, check it out!

Organization of our research via Pearltrees

24 hours after our presentation was given, we ran analytics on our hashtag, #EVOLVEcomm to see how many people it reached and how many impressions it made. According to the analytics tool, Hashtracking, we produced 6,677,356 impressions with 35 tweets in the last day.

Hashtracking Results

We also used TweetReach as an analytics tool. According to TweetReach, we reached 20,475 accounts. The amount of people we reached may be due to the fact that the @DKNY twitter account retweeted our presentation, which means it was exposed to all of her followers!

TweetReach ResultsScreen shot 2013-04-09 at 11.41.48 PM

To discuss our progress with our presentation, we participated in a Google Hangout, on Google+, with our professor, Dr. Ward! It was my first time participating in one and i realized how useful Google Hangouts can be for group meetings when people are in various locations.

About to join my first Google Hangout

Here we are at @NewhouseSU on presentation day! Click the photo for the Storify I produced to recap our presentation! I hope you enjoy it! Feel free to tweet at @chelseatomae with the hashtag #EVOLVEcomm if you have any comments or questions about our presentation.

Presentation Day! Click for a link to my Storify

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The Communications Landscape is Changing Drastically

Click photo for my Storify of the event!

Click photo for my Storify of the event!

Chuck Hemann, Group Director of Analytics for WCG, visited Newhouse this afternoon to speak about the importance of Big Data and the changes occurring in the communications industry. Hemann encouraged Newhouse students to connect with audiences in interactive, relevant ways by using Big Data. Brands need to communicate with their audiences on all platforms and on all touch points. Brands are using Big Data to locate where the brand is being talked about most and who the biggest ‘influencers’ of the brand are. Click the photograph to view my Storify on Hemann’s lecture.

Remember- Engagement is key!

An Inside Scoop on Syracuse University’s Social Media Strategy

Click photo for a link to my Storify

Click photo for a link to my Storify

This week I had the opportunity to hear from the Digital and Social Media Director at Syracuse University, Kate Brodock. Brodock explained how she utilizes each social platform differently, due to different audiences and different content on each platform. According to Brodock, Twitter creates the most engagement and is the most time consuming to manage and update, however the SU Facebook has the largest audience. Syracuse University even has its own Pinterest page! The page consists of orange themed weddings, orange dishes and orange fashion ideas. The Pinterest page allows Syracuse University to be presented in a creative, imaginative way and shows users how to incorporate SU school spirit into every day life. Brodock also said she uses Instagram to display pictures of Syracuse’s wintery scenery and “TBT” pictures of Syracuse games and events back in the day. SU also uses blog posts and the social media platform, Tumblr, to attract perspective students. Brodock said the best form of publicity for Syracuse University was when a perspective college student blogged for the New York Times regarding her acceptance into Syracuse University, her applcation process and her excitement over attending. Check out my Storify to see how each Syracuse University social media account varies with content and creativity.

Follow Syracuse University on @SyracuseU, @SUCampus, Pinterest, YouTube & Tumblr

Go Orange!