American Express has just made every social media guru’s dreams come true and has introduced a new shopping trend to the world..#ShoppingWithHashtags. Today, American Express announced it has utilized Twitter hash tags for shopping purposes..Welcome to shopping in the digital age!
AmEx cardholders can sync their credit card with their Twitter account and use a hash tag to tweet what they want to purchase. AmEx will even have it shipped to you for free within two days. In the past, AmEx has used Twitter to tweet deals to cardholders, however they are now able to purchase the featured deals with the use of the corresponding hash tag. After a cardholder tweets his/her purchase, American Express will tweet back immediately with a confirmation hash tag. To finalize the purchase, the cardmember must tweet the confirmation hashtag back at @AmericanExpress to complete the transaction.
It’s an innovative concept for American Express to collaborate with Twitter, even if the collaboration is mostly targeted to a younger, more social demographic. It promotes brand awareness and new publicity, as well as interactivity between cardholders, American Express and participating merchants. Some participating merchants include: @Amazon, @Sony and @Microsoft.
I think this of using social media to shop is unique, however not surprising. There are so many aspects of our life that are moving to digital and social platforms, so why wouldn’t shopping? Online shopping has taken the consumer world by storm, however I’m curious to see if people will embrace “social shopping” in the same way.
Anything’s possible in the world of social commerce.