An Inside Scoop on Syracuse University’s Social Media Strategy

Click photo for a link to my Storify

Click photo for a link to my Storify

This week I had the opportunity to hear from the Digital and Social Media Director at Syracuse University, Kate Brodock. Brodock explained how she utilizes each social platform differently, due to different audiences and different content on each platform. According to Brodock, Twitter creates the most engagement and is the most time consuming to manage and update, however the SU Facebook has the largest audience. Syracuse University even has its own Pinterest page! The page consists of orange themed weddings, orange dishes and orange fashion ideas. The Pinterest page allows Syracuse University to be presented in a creative, imaginative way and shows users how to incorporate SU school spirit into every day life. Brodock also said she uses Instagram to display pictures of Syracuse’s wintery scenery and “TBT” pictures of Syracuse games and events back in the day. SU also uses blog posts and the social media platform, Tumblr, to attract perspective students. Brodock said the best form of publicity for Syracuse University was when a perspective college student blogged for the New York Times regarding her acceptance into Syracuse University, her applcation process and her excitement over attending. Check out my Storify to see how each Syracuse University social media account varies with content and creativity.

Follow Syracuse University on @SyracuseU, @SUCampus, Pinterest, YouTube & Tumblr

Go Orange!