An Inside Scoop on Syracuse University’s Social Media Strategy

Click photo for a link to my Storify

Click photo for a link to my Storify

This week I had the opportunity to hear from the Digital and Social Media Director at Syracuse University, Kate Brodock. Brodock explained how she utilizes each social platform differently, due to different audiences and different content on each platform. According to Brodock, Twitter creates the most engagement and is the most time consuming to manage and update, however the SU Facebook has the largest audience. Syracuse University even has its own Pinterest page! The page consists of orange themed weddings, orange dishes and orange fashion ideas. The Pinterest page allows Syracuse University to be presented in a creative, imaginative way and shows users how to incorporate SU school spirit into every day life. Brodock also said she uses Instagram to display pictures of Syracuse’s wintery scenery and “TBT” pictures of Syracuse games and events back in the day. SU also uses blog posts and the social media platform, Tumblr, to attract perspective students. Brodock said the best form of publicity for Syracuse University was when a perspective college student blogged for the New York Times regarding her acceptance into Syracuse University, her applcation process and her excitement over attending. Check out my Storify to see how each Syracuse University social media account varies with content and creativity.

Follow Syracuse University on @SyracuseU, @SUCampus, Pinterest, YouTube & Tumblr

Go Orange!

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Evolution of Social Media

Where I Stand in the Evolution of Social Media

Where I Stand in the Evolution of Social Media

I made a condensed timeline of various social media platforms in chronological order and included myself to see where I stood in the evolution of social media. I consider myself adept in the realm of social media and I rarely go a day without posting on at least one social media platform, however after situating myself on the timeline I was shocked to see how old some of the platforms are in relation to when I began using social media. For example, WordPress was created when I was 12 and Blogger when I was 8, so the question is why are these  platforms becoming so much more popular now? Why is the importance of  using social media so highly stressed among our generation?

I put my logo on the social media timeline around 2007, which is when I first created my Facebook profile. Reflecting back, I was one of the last of my friends to create a Facebook account and I refused to participate in social media trends like MySpace and AIM.  I thought it was a complete invasion of privacy and I didn’t understand what the craze was about. It’s interesting to see how much my social media mindset has changed throughout the years. Now, I am present on almost every social media platform and I understand the importance of using the platforms to excel in my personal and professional life.

As I am becoming more aware of the significance and relevance of social media, so are marketers. Almost every brand or company is marketing on Pintrest, Twitter and Facebook pages. As a consumer, it’s hard to remember a world that didn’t consist of being able to Tweet at a brand, “Like” a new product posted on a Facebook page, or pin a designer to your Pintrest board. Over the years, we have seen the usage of social media expand, due to the desire of companies to become transparent and interactive with their consumers. The same transparency and interactivity applies to my generation, especially when it comes to job searching. Employers want to be able to search your name and be able to see an online presence, consisting of professionalism and interactivity with other people. It is important to represent yourself in a positive light on every social media platform, even platforms you don’t view as being used for professional purposes.

The lines of social media are starting to blur. Facebook used to be strictly for personal networking, however it is evolving to a professional networking site and a product marketing site. I am curious to see how social media advances in the next decade and what new platforms will arise. I am also curious to see if more schools (like S.I. Newhouse School of Communications) will incorporate social media classes into their curriculum. Follow me on my social media platforms to learn more about social media trends:Twitter LinkedIn,  Google+,  PintrestInstagram

Happy Social Media Week!

Ray-Bans and Instagrams

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How would you feel about seeing the world through Instagram filters? Imagine watching a sunset in Lo-Fi or enjoying a beach day in Valencia.

The new idea of “Instaglasses,” is circulating through the retail and social media world. “Instaglasses” is a collaboration between a well-known retailer, Ray-Ban, and a well-known social media platform, Instagram. The idea is to see your everyday life through the beloved Instagram filters. Markus Gerke, the creator of the idea, wants people to not only enjoy their day-to-day life using the filters, but to also be more inclined to Instagram photos from their daily lives. This concept would allow customers to take a picture of what they are viewing through their sunglasses and upload it instantly through their sunglasses. To access Instagram through your sunglasses, you need to sync your account and click a button on the side of the sunglasses to choose a filter. The sunglasses would even include Wi-Fi for instant uploads and a 5 mega-pixel camera for clarity.

“Instaglasses” serves a convenience to those who aren’t always likely to post their favorite pictures. This concept furthers the idea that personalization, convinance and transparency will all continue to be trends in the social media world. People love to get a glimpse into other people’s lives, especially celebrities, so what better way than to virtually see exactly what they’re seeing! Since this concept is still in the works, the “lazy Instagrammer” may need to wait a while until the product hits stores.

Although it may not be the most practical idea, it is indicative of what the future holds for branding and marketing products and companies.