I made a condensed timeline of various social media platforms in chronological order and included myself to see where I stood in the evolution of social media. I consider myself adept in the realm of social media and I rarely go a day without posting on at least one social media platform, however after situating myself on the timeline I was shocked to see how old some of the platforms are in relation to when I began using social media. For example, WordPress was created when I was 12 and Blogger when I was 8, so the question is why are these platforms becoming so much more popular now? Why is the importance of using social media so highly stressed among our generation?
I put my logo on the social media timeline around 2007, which is when I first created my Facebook profile. Reflecting back, I was one of the last of my friends to create a Facebook account and I refused to participate in social media trends like MySpace and AIM. I thought it was a complete invasion of privacy and I didn’t understand what the craze was about. It’s interesting to see how much my social media mindset has changed throughout the years. Now, I am present on almost every social media platform and I understand the importance of using the platforms to excel in my personal and professional life.
As I am becoming more aware of the significance and relevance of social media, so are marketers. Almost every brand or company is marketing on Pintrest, Twitter and Facebook pages. As a consumer, it’s hard to remember a world that didn’t consist of being able to Tweet at a brand, “Like” a new product posted on a Facebook page, or pin a designer to your Pintrest board. Over the years, we have seen the usage of social media expand, due to the desire of companies to become transparent and interactive with their consumers. The same transparency and interactivity applies to my generation, especially when it comes to job searching. Employers want to be able to search your name and be able to see an online presence, consisting of professionalism and interactivity with other people. It is important to represent yourself in a positive light on every social media platform, even platforms you don’t view as being used for professional purposes.
The lines of social media are starting to blur. Facebook used to be strictly for personal networking, however it is evolving to a professional networking site and a product marketing site. I am curious to see how social media advances in the next decade and what new platforms will arise. I am also curious to see if more schools (like S.I. Newhouse School of Communications) will incorporate social media classes into their curriculum. Follow me on my social media platforms to learn more about social media trends:Twitter , LinkedIn, Google+, Pintrest, Instagram
Happy Social Media Week!