Chuck Hemann, Group Director of Analytics for WCG, visited Newhouse this afternoon to speak about the importance of Big Data and the changes occurring in the communications industry. Hemann encouraged Newhouse students to connect with audiences in interactive, relevant ways by using Big Data. Brands need to communicate with their audiences on all platforms and on all touch points. Brands are using Big Data to locate where the brand is being talked about most and who the biggest ‘influencers’ of the brand are. Click the photograph to view my Storify on Hemann’s lecture.
Remember- Engagement is key!