For anyone who has champagne taste, but a beer budget, meet my obsession: Gilt. Originally formed as a women’s apparel site in 2007, Gilt has expanded to a site that offers everything from vacation deals and date ideas to home decor and designer apparel. Gilt is a prime example of an e-commerce site that will thrive in today’s consumer world for three reasons.
1. Fast turnover rate: The website designers and inventory change daily. Keeping the merchandise fresh and putting an expiration date on the inventory pressures consumers into making the decision to purchase quicker than they normally would.
2. Up-to-the-minute: You won’t find the merchandise on Gilt on last season’s sale rack. The products featured on the site are new, current and trendy. They are what customers want to buy NOW.
3. The price is right: Some deals are so great, they’re hard to pass up. Designers who rarely discount their merchandise such as, Chanel, Prada and Dior, are all featured on Gilt. Since the prices are so exceptional, the problem is they typically sell out before you have a chance to browse the site. The key to being a successful Gilt shopper is to research what brands or designers are being featured each day so you know when to check the site, or just download the app so you can shop on the go!
Being that Gilt is a social site, it only makes sense to run a social media campaign for brand awareness. What makes Gilt such a great website is its ability to embrace all platforms of social media and engage with its customers, ultimately personalizing the brand. Gilt has a Twittersocial media campaign where each time a customer makes a purchase, they tweet it along with the hashtag #GoldenTweet. With every 100th tweet Gilt receives with the #GoldenTweet hashtag, they will reimburse the customer for their most recent purchase. This brilliant idea consists of promoting brand awareness and creating an online buzz, all while creating interactivity among consumers.
Gilt has also just launched a Valentine’s Day campaign titled, “Bad Date, Get Even,” where customers have the chance to submit a story about their dating disasters. Whoever Gilt deems as “survivor” of the worst date gets a $1,000 Gilt.com credit in exchange.
Join me in my gilt-y pleasure!
Gilt Website: http://www.Gilt.com
Gilt App: http://www.gilt.com/apps/iphone
Gilt Twitter: @giltcity