Ray-Bans and Instagrams

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How would you feel about seeing the world through Instagram filters? Imagine watching a sunset in Lo-Fi or enjoying a beach day in Valencia.

The new idea of “Instaglasses,” is circulating through the retail and social media world. “Instaglasses” is a collaboration between a well-known retailer, Ray-Ban, and a well-known social media platform, Instagram. The idea is to see your everyday life through the beloved Instagram filters. Markus Gerke, the creator of the idea, wants people to not only enjoy their day-to-day life using the filters, but to also be more inclined to Instagram photos from their daily lives. This concept would allow customers to take a picture of what they are viewing through their sunglasses and upload it instantly through their sunglasses. To access Instagram through your sunglasses, you need to sync your account and click a button on the side of the sunglasses to choose a filter. The sunglasses would even include Wi-Fi for instant uploads and a 5 mega-pixel camera for clarity.

“Instaglasses” serves a convenience to those who aren’t always likely to post their favorite pictures. This concept furthers the idea that personalization, convinance and transparency will all continue to be trends in the social media world. People love to get a glimpse into other people’s lives, especially celebrities, so what better way than to virtually see exactly what they’re seeing! Since this concept is still in the works, the “lazy Instagrammer” may need to wait a while until the product hits stores.

Although it may not be the most practical idea, it is indicative of what the future holds for branding and marketing products and companies.

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#ShoppingWithHashtags

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American Express has just made every social media guru’s dreams come true and has introduced a new shopping trend to the world..#ShoppingWithHashtags. Today, American Express announced it has utilized Twitter hash tags for shopping purposes..Welcome to shopping in the digital age!

AmEx cardholders can sync their credit card with their Twitter account and use a hash tag to tweet what they want to purchase.  AmEx will even have it shipped to you for free within two days. In the past, AmEx has used Twitter to tweet deals to cardholders, however they are now able to purchase the featured deals with the use of the corresponding hash tag. After a cardholder tweets his/her purchase, American Express will tweet back immediately with a confirmation  hash tag. To finalize the purchase, the cardmember must tweet the confirmation hashtag back at @AmericanExpress to complete the transaction.

It’s an innovative concept for American Express to collaborate with Twitter, even if the collaboration is mostly targeted to a younger, more social demographic. It  promotes brand awareness and new publicity, as well as interactivity between cardholders, American Express and participating merchants. Some participating merchants include: @Amazon, @Sony and @Microsoft.

I think this of using social media to shop is unique, however not surprising. There are so many aspects of our life that are moving to digital and social platforms, so why wouldn’t shopping? Online shopping has taken the consumer world by storm, however I’m curious to see if people will embrace “social shopping” in the same way.

Anything’s possible in the world of social commerce.

Meet my personal assistant, WunWun

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Ever think life would be easier with a personal assistant? Meet mine, WunWun. WunWun is abrand new app that stands for “What you need, When you Need.” The app download is a must for those who can’t find enough hours in the day to get everything done.  The app allows you to submit any request such as “pick up the dry cleaning” or “walk the dog,” and set a deadline in which the request needs to be completed by. WunWun “helpers” will even come to your apartment to do manual labor, such as hang a shelf or install an air-conditioner. The phrase “your wish is our command,” exemplifies the purpose of WunWun. In reality, if you have a late night chocolate craving and don’t feel like leaving your apartment, a WunWun “helper” will pick it up and deliver it to you. Even better, if you’re sick in bed, WunWun will bring you hot soup and medicine! I highly suggest this app for workaholics who are looking to lighten their load and  to complete their “to-do list” while at work.

The app is currently available for services only  in NYC, because there are a limited number of “helpers.” As the app gains more publicity and the company grows, the services will spread to other major cities.

WunWun is the 2.0 version of Siri because it is has the ability to actually complete the tasks at your command. The purpose of technology is to make people’s lives easier, however WunWun takes the meaning to a whole other dimension. I predict that apps which are customizable and tailored to consumer’s needs and wants will become prevalent in upcoming years and will pose as a new digital trend.

So go ahead, brag to your friends that you have a personal assistant, there’s enough WunWun to go around!

http://wunwun.com/

Twitter: @getwunwun

Gilt-y Pleasure

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For anyone who has champagne taste, but a beer budget, meet my obsession: Gilt. Originally formed as a women’s apparel site in 2007, Gilt has expanded to a site that offers everything from vacation deals and date ideas to home decor and designer apparel. Gilt is  a prime example of an e-commerce site that will thrive in today’s consumer world for three reasons.

1. Fast turnover rate: The website designers and inventory change daily. Keeping the merchandise fresh and putting an expiration date on the inventory pressures consumers into making the decision to purchase quicker than they normally would.

2. Up-to-the-minute: You won’t find the merchandise on Gilt on last season’s sale rack. The products featured on the site are new, current and trendy. They are what customers want to buy NOW.

3. The price is right: Some deals are so great, they’re hard to pass up. Designers who rarely discount their merchandise such as, Chanel, Prada and Dior, are all featured on Gilt. Since the prices are so exceptional, the problem is they typically sell out before you have a chance to browse the site. The key to being a successful Gilt shopper is to research what brands or designers are being featured each day so you know when to check the site, or just download the app so you can shop on the go!

Being that Gilt is a social site, it only makes sense to run a social media campaign for brand awareness. What makes Gilt such a great website is its ability to embrace all platforms of social media and engage with its customers, ultimately personalizing the brand. Gilt has a Twittersocial media campaign where each time a customer makes a purchase, they tweet it along with the hashtag #GoldenTweet. With every 100th tweet Gilt receives with the #GoldenTweet hashtag, they will reimburse the customer for their most recent purchase. This brilliant idea consists of promoting brand awareness and creating an online buzz, all while creating interactivity among consumers.

Gilt has also just launched a Valentine’s Day campaign titled, “Bad Date, Get Even,” where customers have the chance to submit a story about their dating disasters. Whoever  Gilt deems as “survivor” of the worst date gets a $1,000 Gilt.com credit in exchange.

Join me in my gilt-y pleasure!

Gilt Website: http://www.Gilt.com

Gilt App: http://www.gilt.com/apps/iphone

Gilt Twitter: @giltcity

Frozen Yogurt + Social Media

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Frozen yogurt: is it a trend or is it here for good? It seems within the past year frozen yogurt chains are opening up everywhere, which leaves us, as consumers, inundated with choices. It’s rare that one frozen yogurt chain triumphs another, being that each has similar flavors ranging from tart to birthday cake, and an array of toppings from fruit to chocolate. As consumers, how do we decide who we want to give our business to?

NYC frozen yogurt chain, 16 Handles, has recently initiated a campaign that combines social media with the company’s marketing strategy. The campaign titled, “Snappy New Year,” is promoting a discount each time a customer uses Snapchat to take a picture of themselves sampling a new flavor. Once the customer sends a Snapchat to the company account, they receive a discount on their order. The idea to incorporate a social media trend, Snapchat, with another trend, frozen yogurt is ingenious, to say the least. In my opinion, blending social media with the 16 Handles brand gives them a leg up on the competition.

As a consumer, I would definitely choose a frozen yogurt chain that is offering a discount that is interactive with customers, original and fun. As long as this campaign is running, 16 Handles is in the lead and Red MangoPinkberry and Yogurtland can bite the dust!

Say goodbye to paper coupons, and hello to the digital age. Innovation at its finest.